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Founded in 1963 by Bruce E. Rocha Sr. (hence, our name: B-E-R), BER inc has owned and operated six successful brands. In 2004, we decided to share our knowledge with other businesses that wanted to increase the equity in their own brands, and that's when we started building identity programs. Since, our branding services have delivered as much as a 100% return on investment for our clients.
We are passionate about helping other businesses succeed because we didn’t get to where we are without the guidance, support, and wisdom of others. To date, we have helped hundreds of businesses and individuals strengthen their public image through our branding services, educational workshops, and Value-Added Benefits and Corporate Social Responsibility programs.
In operating our own businesses, we have learned that success is more than a growing profit margin. Success is building a healthy, sustainable brand.
We have also learned that the key to achieving success is delivering on a brand promise, yet businesses have an even greater responsibility; we have the power to make good decisions that affect the lives of our employees, customers, families, communities, and the environment. And these are the decisions that give your brand the competitive edge.
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