IMAGE COUNTS™
If you own a company, work for a company, are starting up a company, or are an individual with a marketable trade, talent, product, or service—in any industry—you have a brand and an image to protect. Taught by industry expert Kerrin Adrian, executive director of BER inc, these educational programs provide real-world instruction you can immediately apply to your business. Learn what hundreds of business professionals nationwide have from Image Counts™—how to increase the value of your brand.
BRAND ASSESSMENT SEMINAR
If you’ve ever wondered whether or not your brand is strong enough to do its job, this seminar will give you the answer. You will examine successful brands and actually rate the strength of your own brand. Developed with every business in mind, this program literally and visually describes what a brand is, the branding process, brand management, ways to increase brand recognition, and why brand equity is important to your business. Learn how to make your brand more memorable and how to improve your image instantly. Brand Assessment worksheets and identity systems are provided to all attendees.
BRAND APPRAISAL WORKSHOP
Want to know how to make your brand more recognizable and how to enhance your reputation in the marketplace? This hands-on program has been designed to help businesses help themselves. Through honest analysis and careful assessment, you will have an opportunity to appraise the strengths and weaknesses of your own brand, and obtain helpful advice on how to build and maintain an image people can trust. To get the most out of this experience, bring all brand communications that represent your company, such as business cards, letterhead, envelopes, mailing labels, note cards, brochures, ads, a print out of your website home page, a picture of your vehicle lettering and signage, uniforms, packaging, promotional items, and any other relevant collateral. Brand Appraisal workbooks are provided to all attendees.
YOUR BRAND ANALYSIS
Are many different people in charge of creating your company’s brand communications? As a result, does your company have a confused or inconsistent identity? If so, this workshop can be customized to teach your staff, marketing support, and service providers—that is, anyone entrusted with the very important job of communicating your brand—how to maintain the integrity of your image. We will tailor this workshop by incorporating your company’s brand guidelines (a.k.a. a style manual or identity systems), to illustrate the philosophical and technical aspects of your brand. When brand ambassadors understand your brand from the inside out, they can help you increase its value.
BRANDING 101: A CASE STUDY
Do you know the fundamental concepts behind building a successful image? By analyzing the core elements of an actual brand, this discussion will illustrate what a brand is, how to build a strong brand, and ways to communicate your brand. Whether you have a big or small marketing budget, an internal marketing department, or you do everything yourself, this overview will help you better understand branding and how to strengthen your brand image.
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