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IDEAS Make a memorable impression by incorporating a die-cut into your special brand communications. A die is typically made using a metal form and used to cut out a custom shape in a printed piece. From brochures to package design, business cards to presentation folders, die-cuts add a unique element that will generate interest and intrigue. Once you invest in a die, you own it and have unrestricted use for future projects. Therefore, you may wish to consider a shape and size that can be used throughout a variety of printed collaterals. In a competitive marketplace, being remarkable is the key to getting noticed.
     
NEWS   In 2007, BER inc successfully piloted an apparel line originally inspired by the sesquicentennial celebration of its home office location: beautiful Mattapoisett, Massachusetts. Due to the overwhelming success of the 150th line, BER inc developed its TownWear™ brand and expanded the Mattapoisett line from hats and tees to long sleeve tees and sweatshirts (shown on front). Still in development is BER inc’s TownWare™ line, which will include merchandise such as mugs, beach towels, bags, and more. This spring, BER inc will extend the TownWear™ and TownWare™ lines regionally, growing into national and international markets. The Mattapoisett TownWear™ line is currently available at the award-winning Mattapoisett Laundromat located at 82 County Road (Route 6), in Mattapoisett, next door to Mail Box Services.