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| IDEAS |
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Did you know that the packages you ship can help you build brand recognition? Much like lettered vehicles or uniforms, branded mailing labels, envelopes, and boxes serve as roving billboards. Think about how many hands your packages pass through on the way to their final destination—shippers, carriers, assistants, messengers, etc. These are all potential brand ambassadors and some may even be your target audience. |
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| NEWS |
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Mail Box Services, a company BER inc successfully branded three years ago, recently streamlined its operations with one goal in mind—to deliver on its brand promise—service. Renovations reallocated retail space in order to increase space for packing and shipping. Now, items like the Sailfish boat featured below are able to be received on the premises. As an authorized shipping outlet for UPS, an authorized ship center for FedEx, and a USPS approved shipper and commercial mail receiving agency (CMRA), the company decided to improve upon its physical layout so staff could better devote their energies to providing the safest and most efficient packing and shipping services, as well as services individuals and local businesses have benefited from for years: mailbox rentals, binding, faxing, copying, notarizing, and target mailing. Recognizing that your company’s internal structure is just as important to building a profitable brand as a visual identity is the key to sustainability. | |

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