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| IDEAS |
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Brand recognition, like trademarks, location, and customer lists, is an intangible asset that increases the equity in your business. Whether you have a large marketing budget or a small one, you can build recognition by delivering on your brand promise and consistently communicating your brand both visually and verbally. The more credible and recognizable your brand is, the more valuable it will become. |
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| NEWS |
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Last September, we announced the launch of Pallatroni & Robichaud, PC’s (P&R) new identity. After the first tax season since re-branding, new accounts have already increased five percent. P&R is a certified public accounting firm that specializes in small businesses and individuals. Amy Pallatroni and Christine Robichaud established the firm in 2005, replacing a practice that had been in business for over 25 years. Dottie Dagnall, who had been with the previous firm for 17 years and is a QuickBooks ProAdvisor® and full-charge bookkeeper, continued working with the new partners. In 2006, Amy and Christine approached us about developing a professional identity that would distinguish their firm and help them build brand recognition. By retaining core elements of their interim identity, we created a look and feel that reflected the quality of their services and the firm’s warm, friendly, approachable personality. | |
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