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| IDEAS |
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Communications, such as your business card, stationery, website, brochures, signage, uniforms, etc, are all ambassadors of your brand working together to express a unified message. Other less obvious aspects of your image include your physical spaces and employees, also direct representations of your brand. Sit or stand in your customers’ shoes and experience what they see and hear. For example, are your welcome mats neat, plants watered, and ceiling vents clean? Are your employees hospitable, professional, and dressed appropriately? You only have one chance to make a good first impression. |
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| NEWS |
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BER inc presented its educational workshop, IMAGE COUNTS™, to an audience of building, technology, and financial professionals on September 10th at a Breakfast with the Experts hosted by the Builder’s Association of Greater Boston (BAGB). Organizations like BAGB offer this workshop as a professional development opportunity to their members. Companies also hire BER inc to present IMAGE COUNTS™ to their commercial customers, in an effort to help their customers build a successful brand. Through honest analysis and careful assessment, business professionals have an opportunity to appraise the strengths and weaknesses of their own brands and obtain helpful advice on how to improve their image, positioning, and profits. To learn more about IMAGE COUNTS™ go to www.BERinc.us/about-seminars.htm. To schedule a workshop call 508.758.2345 or email info@BERinc.us. | |
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