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| IDEAS |
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A logo graphically represents a company, an event, or a specific product or service. As a primary graphic identifier, your logo should be placed on all forms of communication. When creating a logo or assessing your current logo, consider the following qualities: is it simple, engaging, memorable, relevant, unique, adaptable, and does it have longevity? In order for your logo to project a professional image in both print and electronic media, it is important to have multiple versions and formats of your logo, including vector line art, such as an EPS, rasterized art, such as a JPEG and TIFF, and color, black, and knockout options. These formats will give your logo the flexibility it needs to do its job well in a variety of mediums. |
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| NEWS |
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East Coast Lightning Equipment, Inc. (ECLE), a national manufacturer of lightning protection equipment, will be launching a new identity in January 2009 that was designed by BER inc. ECLE has led the lightning protection industry for 25 years. Through innovation and education, ECLE helps installation specialists, architects, electrical engineers, construction professionals, and property owners obtain the materials, certification, and knowledge they need to protect people and properties from the devastating hazards of lightning. Each year in the United States alone, there are over $5 billion worth of property losses due to light-ning; yet, 94% of buildings—homes, schools, offices, hospitals, churches, and airports—remain unprotected. To learn more about how you can get groundedTM, visit www.ecle.biz. | |
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