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CRANE BLOSSOM BRAND
BER inc is proud to introduce its newest identity design, Crane Blossom Brand™ cranberries, now available through Mail Box Services in Mattapoisett, MA. Each collectible box is personalized with your own private label, so if you want to show your customers how much you appreciate their business or wish to give your friends and family something refreshingly unique, this is a gift they will remember you by for years to come.
For more information, call (508) 758-9700 and ask for the “Bog” extension.
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Photo: Handmade pine cranberry boxes with private labels fashioned after authentic cranberry labels from the early 1900s.
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MARKETING SUPPORT
Brand equity can be measured in the following six ways:
- Price Premium
- Customer Preference
- Replacement Cost
- Stock Price/Business Value
- Above Average Profits
- Future Earnings
A business is made up of tangible and intangible assets. Brand value is an intangible asset that can be measured and can increase the overall value of your company. If you are planning to grow your business or sell your business, it's strongly recommended that you consult a professional, such as a CPA, certified business appraiser, or business broker, with valuation experience. The potential return on your brand value may be worth more than you know.
Source: John T. Lally CPA |
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UPCOMING EVENTS
365 DAYS OF HOPE GALA
Thursday, November 19th
6—9:30PM
HOLIDAY HOPE PROJECT
Tuesday, December 8th
Wednesday, December 9th
In 2008, Child & Family Services, the recipient of BER inc’s giving program, branded these events, increasing fundraising by nearly 50%. For event info, go to www.child-familyservices.org. |
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TOWNWEAR™
BER inc is excited to announce the launch of its TownWear infant and toddler line, which includes onezies, t-shirts, long sleeve tees, and bibs. From adult and youth to infant and toddler sizes, TownWear now fits the entire family. According to founder Bruce Rocha Sr., “This incredible specialty line, which gives back 5% to local charities, will soon be available in any town, anywhere in the world.”
If you know of a retailer who would like to carry TownWear, let us know. To learn more, go to www.mytownwear.com.
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Photo: Tyler, wearing Mattapoisett TownWear Fire Engine Red long sleeve tee and baseball hat.
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MARKETING SUPPORT
In branding, consistency is king. There are seven core elements that make up a brand’s identity, including name, logo, color, tagline, typography, imagery, and voice. If you want to strengthen your brand, make sure these elements are consistent throughout all of your brand communications, e.g., business cards, stationery collection, website, ads, brochures, media kit, signage, vehicle lettering, and uniforms. Consistency will help you increase brand recognition and will send an instant message of reliability. |
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RETAIL OUTLETS
Bristol, RI
Paper, Packaging
& Panache
Fairhaven, MA
Periwinkles
Gloucester, MA
Seasons on Main
Mattapoisett, MA
Isabelle's
New Bedford, MA
The Bay
The Bedford Merchant
The Cottage
Provincetown, MA
BodyBody
Rockport, MA
Sand Castles |
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IMAGE COUNTS™
On January 8, 2009, the YMCA Southcoast hosted BER inc’s educational workshop, Image Counts™. Twenty-five program directors from the Dartmouth, Fall River, Mattapoisett, New Bedford, and Wareham YMCAs attended this event, starting the new year by learning how to build a stronger, more unified image. Companies and associations offer this program to their customers, staff, and members, or you can attend a workshop on your own.
To learn more about Image Counts™, how to become a host, and upcoming events, go to whyimagecounts.com.
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“I really feel that our directors walked away with a new appreciation and understanding of brand identity and the importance of consistency in all our marketing materials.”
- Sarah Kendrigan, YMCA Southcoast Graphic Designer and Marketing Assistant | |
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photo: Kerrin Adrian, Executive Director of BER inc, presenting to YMCA Southcoast regional directors in January.
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TRIVIA ANSWER
The three sides of the YMCA triangle represent mind, body, and spirit.
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UPCOMING EVENTS
IMAGE COUNTS™ BREAKFAST
Wednesday, June 3rd
8—11AM
Hampton Inn
1 Hampton Way
Fairhaven, MA
members | $75
non-members | $95
Sponsored by the New Bedford Area
Chamber of Commerce |
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