Crane Blossom Brand^TM cranberries, a locally produced unique gift item, approached us to develop a brand identity, packaging, and promotional campaign that would appeal to businesses and individuals alike. The identity needed to convey the quality and reliability of the product, while the packaging required a private label to spotlight the sender. Our inspiration for the name and logo came from the Pilgrims, who coined the name "craneberry", because they thought the blossoms resembled the head and bill of a Sandhill crane. We fashioned the custom label design after authentic cranberry labels from the early 1900s, incorporating a typographical arc to emphasize the name of the individual or company sending the cranberries. The response to this product has exceeded expectations, prompting plans to expand the product line. To see more of this identity, click the numbers 1-7 above.