After BER inc branded the Pizza Wave of Cape Cod and sales immediately increased 30%, the owner approached us to develop a new identity for his latest endeavor—Stone L’oven Pizza Co. We created a logo with a custom-designed font to reflect the restaurant’s relaxed, innovative atmosphere and to appeal to families, professionals and students alike. The primary, secondary and tertiary color palettes were selected to bring a warm, organic, cozy feel to this unique space, which features an open, interactive kitchen and enchanting stone oven. By investing in our branding services prior to securing a location, the proprietor attracted quality investors, real estate agents, developers, and service providers. Locations in and around Boston, Southeastern Massachusetts, Providence, Plymouth Rock Studios, and Colorado were considered, and in February 2011, Stone L'oven opened its flagship store in quintessential Falmouth village, Cape Cod's most active year-round destination.