Dr. Susan M. Camacho, one of the most respected dentists in the SouthCoast of Massachusetts, chose BER inc to design a new look and feel for her practice. We created an identity that captures Dr. Camacho's modern approach to dentistry as well as the friendly and relaxed atmosphere for which her practice is known. The logo, made up of soft, contemporary lines, contains a hidden element that conveys the caring, gentle personality at the heart of Dr. Camacho's practice. We used color to show the fresh, cleansing nature of dentistry and the warm yet stable foundation upon which Dr. Camacho’s practice has been built. To view the hidden element, go to www.berinc.us/newsflash.htm. To see how we implemented this comprehensive identity program into Dr. Camacho's collateral, click the numbers 1-9 above.