TownWear™, an apparel line that gives back 5% of all its sales to local charities, provides co-op marketing support to all of its authorized retailers. We created the “Wear” campaign to reinforce TownWear™'s brand identity and mission to celebrate what makes a town special. Print ads, posters, rack cards, and postcards featuring real people, real places, and real businesses connect a broad audience to the brand, especially when a consumer recognizes a model or a location or a business in an ad. Moreover, the consistent look and feel of this campaign reinforces the authenticity of the TownWear™ brand, as well as its quality, custom designs, and comfort. The brand has grown, and continues to grow exponentially. To learn more about TownWear™, go to www.mytownwear.com. To see more of this advertising campaign, click the numbers 1-3 above.