TownWear is an award-winning, socially conscious apparel line which is custom designed to celebrate what makes a town special. We created an identity that reflects the brand's approachable nature and unique look and feel. The logo conveys both the classic and contemporary qualities of the product and uses a natural color palette to represent different elements one might find in nature. In keeping with the culture of the company, all models used in marketing materials are real people, such as friends, family and colleagues of the brand. BER inc designs all of the artwork that is featured on the apparel, and no two designs are alike. Since its inception in 2006, TownWear has grown nationally, and continues to grow exponentially. To see more of this identity and product line, click the numbers 1-15 above.