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BER inc
Presents to National Audience of
Lightning Protection Business Owners
and Heirs
May 23, 2007, Mattapoisett, MA—BER
inc, a leading provider of brand
development, management and
communications services, is pleased
to announce that Kevin Barry,
account manager, spoke on May 16th
to a national audience of business
owners in the lightning protection
industry, and to their heirs about
the importance of building brand
equity. The talk included an
educational presentation by Kerrin
Adrian, project director, and Jane
Ohrenberger, senior graphic
designer, who provided a
comprehensive overview of what a
brand is and how a cohesive brand is
developed, maintained and
communicated. Held in Simsbury,
Connecticut, this event was
sponsored by East Coast Lightning
Equipment, Inc. (ECLE) located in
Winsted, Connecticut.
“I am sure that each of our
customers will take a step towards
focusing more on their professional
image because of the info you
provided,” said Jennifer Morgan, who
owns and operates ECLE, which has
been in business for over twenty
years. "That is exactly what we had
hoped to accomplish.”
The presentation guided participants
through the brand appraisal process,
helping them to evaluate the
strengths and weaknesses of their
own brands. “Our experience shows
that successful companies don’t ever
spend money on marketing,” said
Barry. “They make a long-term
investment in their most valuable
asset—their brand.”
BER inc has been in business since
1963. The company’s corporate
graphic design department provides
educational workshops and seminars
as a way to help business owners
recognize the relationship between
image and perception and to teach
them how to build a unified brand.
To learn more about BER inc’s
educational programs, contact Kerrin
Adrian at 508.758.2345 x444. |
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